Odena
Fashion Identity Design, 2023
*Graphis New Talent 2023 Awards: Silver
WBDS Student Design Awards 2023/24: Bronze
ADC Young Ones 2023 Shortlist
TDC69 Shortlist
Inspired by the enjoyment of daily life, Odena, a fragrance brand, is redefining luxury fragrance by venturing into uncharted sensory territories, merging the worlds of cyberpunk, Sci-fi, and cutting-edge technology. This visionary brand is creating an immersive sensory odyssey that combines AI-generated visuals and personalized emotion-driven customization to take users on a unique journey through scent and visuals.
By challenging conventional perceptions of fragrance and offering a multisensory experience that blurs the lines between reality and imagination, Odena aims to revolutionize the world of olfactory luxury, providing a one-of-a-kind and deeply personal exploration of the senses.
View full case study here.
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