App Identity Design, 2023
KatchUp! is a pioneering initiative aimed at transforming the landscape for Kpop enthusiasts, specifically addressing the prevalent challenges faced by local fans. Recognizing the difficulty in finding like-minded communities and the ensuing sense of isolation and lack of community leadership, the platform emerges as a comprehensive solution. It serves as an all-in-one social hub, providing a seamless experience without the need for multiple subscriptions, and actively encourages in-person connections among local Kpop enthusiasts, particularly in the post-pandemic era.
With a playful name and vibrant branding featuring a logo inspired by the energetic Kpop world, KatchUp! transcends a typical social platform, becoming a dynamic space that fosters connections between idols and fans, enhancing the overall Kpop experience.
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