Holy Bible

Book Design, 2023
*Young Ones ADC 2024 Bronze & Merit
 Graphis New Talent Awards 2024 Silver 
 WBDS Student Design Awards 2023/24 Silver
 STA 100 Winner 2023

This project reimagines McDonald's as a fictional belief system, accompanied by AI-generated imagery and content. It's a commentary on consumerism, an exploration of how societal constructs can shape one's beliefs and values, also the attitude towards AI challenging artistic boundaries. 

At its core, the project invites reflection on how societal constructs, often rooted in commercial enterprises, can influence and mold individual beliefs and values.

By recasting McDonald's as a sacred entity,
the project challenges viewers to question
the implicit ideologies embedded in seemingly mundane aspects of daily life. It prompts a contemplation of how the relentless pursuit of convenience and instant gratification may subtly become a form of worship, and how consumer culture can unintentionally shape our collective moral compass.

Instructed by Michael Neal.

The McDonald’s Holy Bible design project was conceived with the aim of reimagining the ubiquitous fast-food brand as a fictional belief system. The primary goal was to provide a satirical commentary on consumerism, exploring how societal constructs can subtly shape individual beliefs and values. Additionally, the project sought to challenge artistic boundaries by incorporating AI-generated imagery and content.The creative process involved a meticulous blend of imagination, satire, and technology. AI-generated imagery played a pivotal role in bringing the conceptual universe to life. Through the fusion of pop culture and spiritual undertones, the team crafted surreal landscapes and intricate details that transformed McDonald's elements into symbolic artifacts. The playful yet profound exploration of the intersection between consumerism, belief systems, and artistic expression pushed the boundaries of traditional norms. The AI's involvement injected unpredictability, symbolizing the collaborative potential between human ingenuity and machine intelligence.The project’s approach aimed not just to present an alternate reality but to spark contemplation and challenge viewers to reassess their relationships with familiar symbols and rituals.The fusion of satire, spirituality, and technology resonated with the audience, prompting contemplation on the influence of consumer culture in shaping beliefs. The AI's creative contributions garnered attention for their innovative role in the artistic process.