Poppers Embassy

Brand Design, 2021

*AIGA Flux Student Competition Finalist

This theoretical museum, Poppers Embassy, celebrating John Waters, interprets the story of the cult-favorite movie director.

Poppers muscle relaxers were a staple of underground gay clubs and bath houses in the 1970s. Today they are still used by gay men everywhere, primarily for sex. This symbol was therefore used to represent John Waters and his art because they are both disturbing, erotic, and addictive.

Using the psychedelic shapes and color palette related to poppers’ usage/ experiences, a cohesive system was created as the main brand guideline for the museum. My concept museum has two exhibitions: one of cult films and another for his book and visual art, Indecent Exposure, recently acquired by the Baltimore Museum of Art.

Instructed by Andrew Walters