KatchUp!


App Identity Design, 2023


KatchUp! is a pioneering initiative aimed at transforming the landscape for Kpop enthusiasts, specifically addressing the prevalent challenges faced by local fans. Recognizing the difficulty in finding like-minded communities and the ensuing sense of isolation and lack of community leadership, the platform emerges as a comprehensive solution. It serves as an all-in-one social hub, providing a seamless experience without the need for multiple subscriptions, and actively encourages in-person connections among local Kpop enthusiasts, particularly in the post-pandemic era.


With a playful name and vibrant branding featuring a logo inspired by the energetic Kpop world, KatchUp! transcends a typical social platform, becoming a dynamic space that fosters connections between idols and fans, enhancing the overall Kpop experience.



In a landscape where local Kpop enthusiasts often grapple with the challenge of locating like-minded communities, the prevailing sense of isolation and a lack of community leadership create a notable void. Furthermore, existing platforms fall short in meeting the demand for timely and comprehensive information on Kpop events. It is within this context that KatchUp! emerges as a transformative solution, addressing these challenges comprehensively.
KatchUp! is positioned as a unified social platform exclusively designed for local Kpop enthusiasts. The platform’s primary objective is to eliminate the need for multiple applications, providing a singular hub that fosters in-person connections among fans. Beyond merely serving as a digital space, KatchUp! endeavors to cultivate a sense of belonging and community leadership, filling the void that exists in the current Kpop enthusiast landscape.
The nomenclature “KatchUp!” is not just a play on words but a deliberate choice to encapsulate the platform’s essence. Derived from the phrase “catch up,” the name maintains a playful and friendly tone. The substitution of ‘c’ for ‘k’ is strategic, denoting a specific focus on Kpop culture. This nomenclature sets the stage for the platform's casual yet engaging atmosphere, inviting users to connect in a vibrant and dynamic space.
Emphasizing a strategic brand strategy, KatchUp! simplifies the Kpop experience. By offering a singular hub, the platform ensures a seamless and uncluttered experience for users, obviating the need for multiple subscriptions. At the core of this strategy is the encouragement of local, in-person activities, a vital component in fostering meaningful connections among enthusiasts, particularly in the post-pandemic era. Simultaneously, KatchUp! takes a step further by providing instantaneous updates on Kpop events, ensuring users never miss out on flashmobs, concerts, or fan meetings in their area.
KatchUp! promises an immersive journey that diverges from conventional social media experiences. The logo, featuring a balloon and a vibrant color palette inspired by Kpop themes, creates a visually compelling and dream-like ambiance. Icon illustrations further contribute to the brand’s identity by portraying a spectrum of Kpop-related activities, capturing the essence of the diverse interests within the community.
In its brand expression, KatchUp! goes beyond being a platform; it becomes a conduit for forging robust connections between idols and fans. This strategic collaboration elevates the Kpop experience, positioning the platform as a dynamic space that resonates with the passion and enthusiasm inherent in the global Kpop community.
Outdoor campaign collaboration.

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